We accept :
Tips and tricks for
better Search Engine positioning!
are simple "rules of thumb" that make your site look
better to the search engines.
an effective title.
Many search engines weigh the data in your title more heavily
than other data in your page. Make sure that your title has keywords
that represent your site effectively. For the most part
the title should be short but always include your keyword(s).
use frames. Most
search engines simply can not index a frames page. They
get to your site and can't go anywhere. Consider
frames like a big 'GO AWAY' sign. If your site does use
frames, doorway pages are ideal for better rankings.
try to fool the search engines.
This is probably the biggest trap people fall
into. People come up with ways to 'fool' search engines, and
they work for a little while...sometimes. But
then the search engines catch on and write routines that
penalize sites that use this practice. Examples of
this include, but are not limited to: repeating
keywords over and over; using invisible text (white text on white
background); using very small text to jam the keywords in a
the important content near the top of your pages. The
actual text on your website is very important. Search
engines (spiders) read this to determine rankings.
Some engines will place a higher rating of
importance based on where they find the text in your
page. Closer to the top is usually better. But
having keywords throughout your page develops a
"theme" and that too is important.
stuff the top of your pages with data the engines can't
read. As with the last example, something
higher up in your page can be more important that something
further down. Therefore, HTML formatting, images, scripts,
etc. toward the top of your page can result in lower
Content should be your #1 priority. Your quest
for high placement must start with a good website. It
is important to have a lot of text describing what you
do. Use your keywords in the content, but don't
repeat them over and over. Many search
engines rate sites based on 'keyword density'.
This is usually a formula that looks at META Keywords, words
in your TITLE, words in paragraph text, words in links to
other pages, and even words in the 'ALT' text on your
images. They will even look at different forms of your
keywords. For example, if an important keyword for you
is 'FISH', the word 'FISHING' in the body of your
document will raise the confidence in the word 'FISH' on
your site updated. Make sure that your site is up
to date. No one likes to go to a page that never
changes or that is very out of date. Make sure that the
data in your page portrays the message that you want to
send. Check the links on your site every now and
again. Make sure the links are still active.
Dead links are not only an inconvenience for the visitor,
but can also negatively influence your rankings.
go image crazy. We have all seen pages that are
almost all images. Usually they are the most beautiful
sites. After all, your artist can make beautiful screens
that display your content in the most eye-pleasing way. However,
the search engines don't have eyes. They don't see the
beautifully formatted text in your image. All they see
is 'yourimage.jpg', and 'yourimage.jpg' doesn't go far in
terms of content and relevancy.
to Other Pages. We can't emphasize enough the
importance of links. Both from your page to other
pages, and from other pages to yours. We recommend Linkshare
as a great resource for name brand advertising links.
See our resources page for more information on the Linkshare
link exchange program.
consider links on your pages. When many search
engines see them, they consider your site more 'real'.
It also give the search engine spiders a place to go.
Make your links meaningful. Make sure they relate to what
you do (and keywords that are important to you). You
can't have too many links on your pages.
from others websites. Some search engines place a
very heavy rating of importance on how many other sites
in their index have links to your website. Think of it
for a second. If you knew that a company was only
linked to by one website, versus a company that was linked
to by a thousand websites, which one would you consider
more important? If you were a search engine, you would surely
try to link the more important ones first.
is where patience comes in again. It can
take some time to get a ton of links to your
website. We help quite a bit here, the fact that we
submit to so many sites will help you get a great head
start in this area!
Banner Ads. These are a very popular method of
promoting your Web site. They are the little
rectangular graphics that you see near the top or bottom
of some popular Web pages. If you click on them, they
transport you to another Web site. You can make
your own banners using one of the many "banner
creating" websites. Most offer free banner
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